EVENT PLANNING CERTIFICATE PROGRAM
Do you enjoy planning events? Do you want to start your own event planning business? If so, this accelerated certificate program is for you. The Certificate Program in Event Planning is designed for Small Business Owners and Independent Meeting Professionals. Those most interested in our program are new and aspiring event professionals, those interested in a career change, and those seeking credentials to launch and develop their business.
Event Planning is a multi-billion dollar industry. During a recession, companies are outsourcing Event Planners and expecting a higher return on investment. They recognize the need for highly skilled professionals who are detailed and result oriented.
The Bureau of Labor Statistics predicts that employment for Event Planners will continue to grow at a faster than average rate through 2018. As the business world becomes even more globally focused, international meetings, luncheons, dinners, and social events become more commonplace.
This program is offered nationwide. The certificate program classes generally meet 2 days in Saturday/Sunday blocks from 1PM-4PM.
Introduction To Special Events
Learn how to plan successful special events such as receptions, grand openings, and theme parties. We will provide you with the basic guidelines and tips you need to identify the purpose of the event, define the event’s format, select a location, and develop event activities.
Meeting Planning Basics
You have been given the responsibility of planning an event. Let us show you where to begin. By learning just a few of the basic concepts involved in planning or coordinating a meeting, you can ensure a smooth running event. We will provide you with valuable resources for finding information, checklists, and event vendors. We also give you information about career opportunities in the event planning industry.
Food & Beverage Planning
Learn how to enhance your programs with successful food and beverage planning. We will explain policies and guarantees. We will also provide formulas for order pricing, tips on menu planning, and how to plan for special menus and theme parties. We will teach you how to effectively communicate with catering staff, how to read contracts and confirmations, and on-site coordination guidelines.
Event Marketing & Promotion
Effective marketing and promotion to your audience is critical to your event’s success. You will learn several marketing tools and techniques, and how to use them to your organization’s advantage. You will get practical strategies in creating an event marketing communication action plan before, during, and after your program.
Site Selection & Negotiation
Selecting a location is a complicated process involving more than just booking rooms or choosing menus. We will cover how to make the initial contact with a site, what to negotiate, effective site inspection, how to contract with a site, cancellation clauses, and ADA requirements.
Financial Management of Meetings & Events
Creating a budget and developing a plan to implement it are essential for the success of any meeting or event. Participants will learn how to forecast revenues and expenses, how to prepare spreadsheets, cost control, and profit and loss analysis. Bring your calculator if you are ready to dive into the core of professional event planning!
Starting Your Own Business in the Meeting & Events Industry
When is the best time to start your own business? Think you have what it takes to succeed? We will explore the basics in building an event business, from building your reputation and potential client base, to effective marketing, available resources and the necessary steps to help you succeed.
Sponsorships & Fundraising
Learn how to generate multiple revenue streams, design and sell corporate sponsorships, and get free Marketing and Public Relations for your events.
Social Media in Event Marketing & Media
Learn how to use Social Media to increase attendance at your meeting or event. A lack of event marketing is the number one reason why events fail. Marketing starts months prior to the event with announcing. During the event you can continue to market to those who couldn’t make it. After the event you can promote your next event.
Event Portfolio Tips
Learn how to create a portfolio with or without experience by using the tools and resources obtained in the Event Planning Certificate Program.
- The First Steps: Initial Planning & Budgets
- Event Planner Income
- Event Planner Contracts
- Booking Speakers & Entertainment
- Location, Location, Location
- Catering & Menu Planning
- Staffing & Volunteers
- The Guest List
- Themes & Programs
- Weather Considerations
- Transportation and more
Participants who successfully complete the program will be awarded a Certificate of Achievement in Event Planning. Participants must attend both class meetings to receive a certificate. The certification is renewable every 2 years with 32 approved professional hours each calendar year.
Registration is $375. This fee includes 2 days of accelerated training, a workbook, and supporting materials. The fee is non-refundable and non-transferable. Should the course be cancelled due to a natural act of God or an unforeseen emergency, the course will take place as a Webinar on the scheduled date and time.
Who Should Attend
New and aspiring event planners and those seeking a career change will benefit from this profitable educational experience. Professional association planners, meeting planners, festival organizers, fundraisers, administrative assistants, stay at home entrepreneurs, party planners, and special event coordinators, just to name a few, are the target audience for this comprehensive course.
What Positions Might This Certificate Lead To?
- Meeting Coordinator
- Event Coordinator
- Small Business Owner
- Wedding Planner
- Training Coordinator
- Marketing Assistant
- Independent Meeting Planner
- Executive Assistant
- Administrative Assistant
- Sales Manager
Eligibility For Certificate Program
No prerequisites are required for the certificate. Some experience in event
planning is helpful, but not necessary. Once you earn your certificate, Event Planners must maintain 32 hours of professional event planning experience each calendar every 2 years.
A Certificate of Completion will be awarded upon the completion of the 2 day consecutive program which includes four core courses; it cannot be separated. Those who do not wish to pursue a certificate may take individual classes.
A permanent record of attendance is established and students may obtain a letter of reference by submitting an email to email@example.com.
Please register for all Event Planning courses online or via phone. Walk-in registration is not available.
What Participants Are Saying About Our Event Planning Instruction:
“Helena, Thank you for such a productive afternoon. We are really fired up and have been working on ideas since we got home this afternoon. With the help of my husband we were able to come up with a name for our business. I feel as though we are headed in the right direction and have a strong leg to stand on after our class today.” Thank you, Lori
“Hey Helena! I wanted to thank you and let you know how much I enjoyed the class yesterday. You have such a great spirit and we could tell that you truly care about our success. We are very motivated and will be meeting with several vendors this week. We are trying to meet with as many vendors as possible over the next few weeks. We need a portfolio ASAP!” Thanks again, Kristin
“Helena, It was a pleasure meeting you today, and I really enjoyed the training. You are an inspiration, and I wish you continued success in your business. Thank you again for all you have taught today.” Best regards, Ginni
For More Information
Correlations Event Manager & National Event Trainer
CORRELATIONS—STANDARD EVENT PLANNING CERTIFICATE RENEWAL
CERTIFICATE RENEWAL REQUIREMENTS
All students who have successfully completed the Event Planning Certificate Program are required to complete at least 32 professional planning hours each calendar year for 5 consecutive years. One planned and completed wedding is equivalent to 32 hours or 3-4 income producing events equates to 32 hours.
ACCEPTABLE EVENT PLANNING EVENTS
Types of acceptable activities for certified students include:
- Planning workshops, seminars, conferences, or tradeshows. Each corporate or professional development event equates to 8 planning hours.
- Planning special events, parties, fundraisers, and networking events with less than 1,000 people in attendance equates to 8 planning hours.
- Events exceeding 1,000 attendees equates to 16 planning hours.
- Providing consultations, wedding planning, and on-site participation for a wedding equates to 32 planning hours.
- Volunteering for an event to gain adequate experience for a specialized niche equates to 4 planning hours per event.
- Completion of additional courses relating to event planning (independent study, video/audio tapes, attending conferences/conventions, and on-line courses) equates to 4 hours each. We strongly encourage continuing education.
HOW TO RENEW YOUR CERTIFICATE
You must renew your certificate every 2 years for a minimum of 5 years.
- Go to the Correlations website www.correlationsllc.com
- Find out when the next Event Planning Certificate Program is being offered in a city near you or you can take the course online. Register at the renewal rate of $99. You can renew up to 6 months prior to your expiration date or no later than 6 months after your expiration date.
- Submit your 64 total event planning hours every 2 years to firstname.lastname@example.org to be added to your transcript. Each event should include written documentation and verification of the completed activities. A 1 page summary (including event name, time, date, location, budget, profit, event details, etc) and 1 reference from each event is sufficient.
- You must submit 64 planning hours and attend an Event Planning Certificate Program in your city in order to maintain your certificate. Your planning hours may be submitted to the instructor of your class.
- You must completely reactivate your Event Planning Certificate if the expiration date exceeds 6 months and register at the full certification fee.
- Any questions regarding renewal should be directed in email to email@example.com.
Correlations, LLC offers a great first start in your career. Take your certificate to the next level by becoming Nationally Board recognized with the highest honor. (CMM & CMP) Correlations is not affiliated with these programs; however, students are encouraged to continue their Event Planning Training and earn certifications for their personal and professional development.
Certification in Meeting Management (CMM)
The CMM is the Strategic Advantage in Meeting and Event Management.
Certified Meeting Professional (CMP)
MPI is a proud supporter of the Convention Industry Council’s Certified Meeting Professional (CMP) Program.
MPI CMP Online Study Guide
A focused and flexible program designed to support preparation for the CMP exam.
Certified Meeting Professional (CMP) Criteria
- A minimum of 3 years employment experience in meeting management
- Current, full time employment in meeting management
- Responsibility and accountability of all meeting management
Eligibility is based upon a point system. You must have 90 points in the following areas to be considered:
- Experience in Meeting Management-35 points
- Management Responsibility-50 points
- Education and Continuing Education-25 points
- Membership and Professional Organizations-10 points
- Professional Contribution to the Field-30 points
Your application is reviewed by the CMP board to determine your eligibility to take the exam. The exam contains 150 questions about strategic event planning, financial event management, logistics and facility preparation. Visit CMP for an online study guide.
Correlations Event Planning Courses
Classes below are only offered as Webinars. Contact firstname.lastname@example.org to schedule a 60-90 minute training session on the following topics. You do not need a certification to take the following courses.
Introduction and Fundamentals of Event Planning
(Included with Certificate)
Course No.: FEP 101
Reg. No.: 32840
This course will answer the following questions: How can I become a successful event planner? What salary can I expect to make? This course will also provide an overview of the industry, and information regarding resources, budgets, and establishing a timeline. Learn the step-by-step plans to assure that your event fits the needs of the audience, creates an extraordinary environment, stays within budget, and remains on time. This class will not only explain the process, but will provide tips for success. You will learn how to anticipate Murphy’s Law, establish registration procedures, and manage and evaluate the event.
Special Event Management
Course No.: SEM 401
Reg. No.: 32844
This course will provide you with tools to improve your skills as an Event Manager as you identify the potential challenges to a successful event and select appropriate solutions.
You will be provided with essential information for developing profitable strategies, identifying event goals and objectives, working with assistants, and managing volunteers. You will learn to improve catering quality while maintaining budgets, and how to market your event.
Negotiations and Contracts
(Included with Certificate)
Course No.: NC 201
Reg. No.: 32841
To obtain the best contract, it is necessary to learn how to negotiate skillfully. This course will help you identify what is negotiable, and how to ask for what your client needs. Specifically, contract clauses and liability issues will be explored and explained.
Site Selection, Inspections & On-Site Management
Course No.: SSI 01
Reg. No.: 32850
Choosing the right site for an event or meeting is an acquired skill. In this course you will learn how to conduct the site inspection, which will result in the selection of a suitable venue. Resources that are available for selecting sites will be discussed, as will the steps required to complete an RFP.
Marketing and Promotion/Financial Management
(Included with Certificate)
Course No.: MPF 01
Reg. No.: 32842
This course will teach you the basics of how to market your event and how to manage your finances. You will learn to set timelines for meeting promotion, how to establish the budget and cash flow, and how to set registration fees. Types of promotional materials will be discussed, as well as important tips for cross promotions.
Food and Beverage Management/Room Set Ups
(Included with Certificate)
Course No.: FBM 02
Reg. No.: 32843
Food and beverages are essential to making an event a success, as is an appropriate room set up. In this course you will learn how to work with the catering department to develop exciting and diverse menus. In addition, you will learn how to determine the appropriate set up of a room. Dozens of tips will be revealed for staying within the budget, and the importance of record keeping will be discussed.
Resume Writing and Self Promotion for Event Planners
Course No.: RWS 03
Reg. No.: 32849
This course is for entrepreneur event planners who want to start their own business.
Points covered will include marketing, service, and fees. A wealth of information and interaction will provide essential ingredients to a successful business.